May 26th 2013
Come and join us for The Ultimate Sunday! An exciting day of culture, food and art put together by the organisers of Secret Garden & Wilderness Festivals, taking place at Cecil Sharp House on Regents Park Road.
We will be offering Nails & Mini Massages at a discounted price, alongside Professional Wet Shaves by Patrick Bryan.
Facialist & Beauty Expert Charlotte Colwell, is London's best kept secret...
For 10 years, Charlotte has been creating beautifying Facial Treatments, using leading edge skincare & advanced technologies, combined with her holistic approach to give powerful, effective results.
Having established herself as a renowned Facialist, adored by her long-standing client base & beauty journalists her treatments often feature in the UK press - The Times, Telegraph, Easy Living, Phycologies to name a few.
Charlotte treats your skin with advanced cellular-level Skin Technologies (Micro-current, Light Therapy, Ultrasound) healing sun damage, plump fine lines & sculpt the facial contours. Specialised organic products are applied to nourish & feed the skin - gentle peels, anti-oxidant mask's, cold pressed oils & serums.
June 4th, 18th & 24th
One of the beauty industry's most celebrated beauty therapists and the skin expert of choice within film and television. Nichola is available at Lost in Beauty once a month. One of the beauty industry's most celebrated beauty therapists and the skin expert of choice within film and television. Nichola is available at Lost in Beauty once a month.
Nichola is most famous for her lymphatic drainage massage technique, which makes the plethora of stars that swear by her deft touch shine again. By eliminating toxins, Nichola's unique facial instantly gives radiance and tone to the skin. It also reduces any puffiness and makes the eyes clear. It's therefore no wonder that half of Hollywood and oodles of supermodels call Nichola as soon as they land in London. She also specializes in face lifting and sculpting facials, a must for everyone. Nichola gives great deep tissue body massages and de-stressing shoulder rubs and uses a wide range of products suitable for all needs and skin types.
There is still an ever growing exitement over semi-permanent eye lash extensions. Amazing for special occasions, holidays or everyday glamour!
Do you ever wish you could wake up with beautiful eyelashes, every day ,without mascara and with no effort whatsoever? It is possible!!
Lash extensions can last for up to 90 days...an individual lash is applied to one single eyelash and is fused permanently, thus living comfortably on there for the rest of that lashes life, until it's naturally ready to drop out.
Once at least 50% of your natural lashes have been extended, your eyes and face take on a whole new fabulous appearance, making you look more awake, your beauty regime is reduced and you look fantastic, permanently!
Whether you are looking for a subtle enhancement or a full glamorous effect, you will be amazed at the results! Warning* Lash Extensions are seriously addictive : )
18th April 2013
After a long winter our skin tends to be rather dry and dehydrated, this is due to the chilly outside and indoor heating. The extreme's zap your skin of it's natural moisture, often leaving a dull complexion. I often get asked "what can I do to brighten my skin?" Through giving Facials to countless women around the world, I've spent years researching various ways to create glow-restoring results...
I believe gentle exfoliation is just as crucial as moisturizing. One of the factors greatly affecting our skin is cellular turnover, which naturally slows down around 24/25 years of age. Children generally have soft and supple skin, and the reason is due to their high cell turnover rate. One of my favourite products is the Strawberry Rhubarb Dermafoliant £35, which I use every other day with my cleanser. The blend of chickpea flour, thermal mud and strawberry extract loosens and removes dirt, excess oil and makeup from pores. The result is super-cleansed, gently exfoliated skin.
Antonia Burrell is one of the UK's best-loved skincare experts. A favourite with beauty editors who rely upon her Natural Face Lift Facial, she is a BABTAC-accredited practitioner, and an Associate Lecturer in the Chemistry of Aromatherapy at the London College of Fashion. With two decades in the beauty industry, Antonia Burrell is also a revered natural beauty pioneer – and her 100% natural, ethical and sustainable product line is uniquely results-driven. Anti-ageing, anti-blemish and supremely perfecting, every product is a labour of love – brimming with advanced proprietary blends of the world's most potent natural actives.
With a following of loyal clients, Burrell has over the years treated both men and women's skin resulting in flawless, younger-looking trouble-free skin - providing them with friendly one-to-one effective skincare regimes that have not only healed facial scars and acne but re-instilled self-confidence.
Shoreditch House Event - Feb 4th
Lost in Beauty joined forces with Shoreditch House to offer members a wonderful treat of mini facials with our resident skin guru Charlotte Colwell, alongside Hannah giving reflexology to the hands and feet. The ultimate duo left guests feeling fantastic.
The night was a huge success filled with in-depth beauty talk, skin care tips and advice, girlie gossip accompanied by yummy food & delicious wine.
Matches Fashion and Coutts bank teamed up last week for an exciting event at the Roundhouse in Camden. The idea behind the evening was to show the employees and clients of worldwide bank Coutts the latest clothing and fashion trends for the upcoming seasons.
We were backstage at hand to prep the male and female models for the fashion show. Our brief was classy, young, fresh makeup. For the girls we kept it simple with a nice natural coverage on the skin, skin shimmer to give it a dewy look and for each outfit we went with a slightly different eye makeup look. Varying from a smokey eye, to a nude eye with bright lip. There was a great vibe backstage, and a very quick turnover of outfits.
The show went amazingly, here are some pictures of what we go up to...www.matchesfashion.com
To book the Lost in Beauty team for your event please contact firstname.lastname@example.org
'Lost in Beauty' has such a narrative that I wanted to create a piece of art on the shop front that mirrors that and allows customers/passers-by to experience a saturated visual image that will entice them into a mindset of all things beautiful and expresses the artistry of make-up. My work taps into the female psyche, as it exudes bright colour, floral and curvaceous patterns, glossy finishes and sparkling details.
We fell in love with Coco's adorable dresses. A selection of her designs will be on sale from July 5th. Come in and give one a try!
Coco Fennell started her label 18 months ago striving to make dresses that flatter the female form whilst also being unusual and fun.
'I want a woman to feel comfortable and sexy in what she's wearing - not having to just follow trends but finding key shapes that she can wear forever'
Coco has had celebrities such as Daisy Lowe, Pixie Lott and Bip Ling as fans, her designs can be seen at www.cocofennell.com
15th June 2012
This month we have dedicated our Get the Look to the timeless beauty that is Dame Helen Mirren. Taking a look at her fabulous make-up techniques and what helps create that youthful radiant glow... There aren't many women in their 60's that are such iconic, style setters!
The most important and obvious part to Helen's regime is that she really looks after her skin. Regular facials are so important. The weather makes a huge difference to your skin condition - We recommend having a facial once every other month or at least with every season change. Your skin needs attention and care. A deep cleanse, exfoliation, extraction and massage will prep your skin perfectly. We would also suggest trying a specialist, bespoke facial at least twice a year. We have the fantastic A-list facialist, NICHOLA JOSS, in store once a month, her unique technique has proven to be extremely popular and gives amazing results. It is a MUST try!!
29th April 2012
If there was one event we all wanted to be at in the middle of April it had to be COACHELLA!! The hype is still buzzing and the stories keep coming! It's got us all very excited about the forthcoming UK festival season (hoping the weather picks up for them…… :-/) So this month we want to dedicate our "get the look" to one of the fabulous artists that attended the very stylish Coachella festival.
Looking at the pictures, it was Rihanna that really stole the show for us – as ever! She achieved the perfect festival look; Fresh faced, flawless skin and an amazing red lip, which added attitude and sex appeal to her super cool & casual look throughout the weekend.
Rihanna's hair and nails are ever changing – but the makeup generally remains pretty classic. With the run up to summer we need our skins looking fresh, dewy and plump. One of our newer brands, OSKIA – (a luxury nutritional range that has 98% natural ingredients, 100% active.) Contains a pure MSM ingredient that creates a healthier, smoother and younger-looking complexion. Check out their GET UP AND GLOW serum – which I can't get enough of!! A great make-up base that helps brighten the skin leaving a natural shimmer, packed with ingredients that brighten, plump and evens out the skin tone.
Q. My hair is greasy on top but dry on the ends.. How do I get that perfect shine on my hair without it looking too greasy but also treat the ends and help the dryness?
A. Moroccan Oil is an amazing treatment and styling product in one! Apply a very small amount onto towel dried hair, mid length to the end of your ends and style as normal. This gives a beautiful shine to the hair once dried, plus benefiting the dry ends. Another trick is to put a couple of pumps onto your hair - root to end and sleep in it as an intensive treatment. When you wash it out your hair is so silky smooth :)
PURE DEAD BRILLIANT!
pdb was born in Bali but has its roots in New York, London, Barcelona, Paris and Scotland. pdb is reflective of an international lifestyle, representing a growing population of a global tribe who have grown up and lived on continents across the world, whose style transcends one city, one culture, one language, people who feel at home in multiple countries and like to reflect that in the way they dress.
The designer, Nora Logan, grew up in Hong Kong, London, and New York, and has also lived in Florence, Scotland, and Paris. Nora moved to Bali after having finished a degree in Art History and French, deciding to leave the London grind behind. There she was inspired to create her own collection of jewelry with her own distinctive twist of a third-culture-kid background. pdb is about having fun with the pieces and making a statement. Using the best material she can source— 925 sterling silver, 22ct gold vermeil and brass—Nora draws upon the local resources in Bali working with the most talented and expert artisans to make these unique pure dead brilliant pieces.
Available exclusively at Lost in Beauty
Launching Saturday 24th March
CONCOCTION - professional haircare where YOU call the shots
Lost in Beauty is pleased to welcome an exciting new luxury haircare brand which is mixing things up a bit. It's a new line of personalised products where you get to choose everything from the fragrance right down to the active ingredients that go in. Each bottle of Concoction is made freshly in the Lost in Beauty salon by our 'Mixologists'. Concoction features unique Mixology Technology: you start by choosing a base-blend, and there's four fabulous fragrances to choose from (Black Pepper Citrus, Bakhour, Lemon Verbena and Rosemary Mint). You then choose from a wide range of concentrated nutritional shots called 'SuperSerums' which are carefully dosed and squirted into your bottle of base-blend. Then your personal Concoction is mixed up like a Cocktail! This groundbreaking new system puts you in control, ensuring you get a fragrance that you love, and your hair gets a highly tailored and prescriptive level of nutrition and care. The range includes a Nourish + Protect shampoo, and an intensive conditioner is soon to follow.
Come and create your Concoction at Lost in Beauty. Remember YOU call the shots.
Our beauty team are always busy working their magic on editorial & advertising shoots....Here are some recent images taken from a beauty shoot by photographer Desmond Muckian. Make-Up artist Georgie Hamed created 3 looks that tend to be the most popular choice for party girls.
1. The ever so sultry Smokey Eye portrays attitude and sex appeal. Black kohl eye liner and shadow, blended softly to the eyelid & lower lash line, followed by 2 coats of mascara. Groom the brows, apply a nude lippie and minimal blush for the ultimate rock chick look!
2. For those who dare, a bright coral red lip is the perfect statement look and a great shade on olive skin tones. Keep the rest of your make-up to a minimum with a luminous base, nude eyes and some natural contouring on the cheeks.
Pop into the store and let us help you find the perfect lipstick that works with your skin tone.
3. A classic red lip for those who can carry it off is always a winner, team this with black liquid eyeliner, some individual lashes on the outer corner and a coat of mascara. Keep the skin looking flawless with a matt foundation and a light sweep of blusher to enhance the cheekbones.
Book in for a make-up application and let us transform you into glamourous, gorgeous goddesses!
'The effect of her imagery offers a thrilling disorientation with explicit reference to make-up in the slatherings of paint'
'There is something very 1960's about Martin's whimsical beauties'
We will soon be saying goodbye to Jennifer Martin's stunning paintings so if you've not seen her artwork come by and take a look, her work will be available to buy until the beginning of March.
What does the future hold for you?
Estelle is a 4th Generation Psychic, working with the Tarot for over 15 years. She works with her guides and angels.
Estelle is an energy healer and holistic counsellor and is available for private readings & workshops at Lost in Beauty by appointment.
Conceptual artist Pandemonia selected Lost in Beauty as the location to film part of her video diary for Italian Vogue, we can't wait to see the finished result.
Pandemonia, in case you don't know is a true work of art & visual beauty!
Dec 8th - 12th
Exclusive 5 day 'Pop Up' where we will be showcasing the dazzling collection (Spring/Summer 2012) of Jade Jagger's disco inspired pieces.
Perfect for special Christmas gifts, come in for a peek & send your loved ones in with your wishlist!
Dec 8th - Late Night Shopping event
Exclusive Evening Event - Bubbly & Beauty Treatments!
(threading & nail appointments - please book ahead)
ABIGAIL JAMES is a well respected natural skin and bodycare therapist who combines her knowledge of a variety of different therapies so that each treatment is tailored to the individuals needs. Abigail's philosophy is of a more natural approach to looking good with treatments that do not just feel good but really are effective.
Abigail James is the creator of the Dr Alkaitis Organic Skin Food Facial.
Lost in Beauty was voted the UK's Best independent shop for Health and Beauty. We are very proud of our award hosted by Mary Portas for the Telegraph Magazine. Thank you for voting!
Our new resident nail expert Jenni gives us the lowdown from her hectic week at the shows
S/S12 looks like it's broken the boundaries when it comes to nail trends, this LFW saw an array of nail looks.
The chic nude nails are still hanging in there, with tones to match every skin tone. More daring was the 'twisted french' manicures (upside down or reverse french style) or half moon manicures using brights (pinks, purples, corals) and contrasting colours as well as pretty floral colours.
And of course we saw some super cool nail art, not always as easy to recreate at home but don't fear as we'll be seeing a lot of Metallic nails as well as texture and effect polishes that are simple to do yet amazingly effective!
Welcome to Lost in Beauty, a unique Beauty Boutique selling a wonderful selection of niche and exclusive beauty products mixed with bespoke beauty services provided by industry experts.
Mon to Sat : 10am till 6.30pm
Sun : 12pm till 5pm
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"Such a girlie paradise, you may never want to leave..."
"The cutest new salon in Primrose Hill... Mae West would have loved this place"
"Primrose Hill, London's most rock 'n' roll social hub now has a beauty boutique to cater to party girls.."